(EXPERIENCE MAGAZINE) — DOWNTOWN LOS ANGELES, CA — Alamo Drafthouse LA celebrated its grand opening with a BANG last night. The party featured all of the Alamo Drafthouse signatures: good food, cocktails, and beer paired with weird, delightful, and cinephile-inspired custom activations. Alamo Drafthouse Cinema Founder and CEO Tim League, along with the LA location’s Head of Creative & Programming Rachel Walker and Head of Marketing & Promotions Anam Syed, were joined by a wide cross-section of actors, filmmakers, festival programmers, and media.
Guests included RZA, Thomas Middleditch, Rider Strong, Martin Starr, Natalie Zea, and Zoe Lister-Jones, along with ONCE UPON A TIME…IN HOLLYWOOD stunt coordinator Zoë Bell and the co-creators of the highly anticipated Netflix series THE DARK CRYSTAL: AGE OF RESISTANCE, Jeffrey Addiss and Will Matthews, among others.
The event featured several custom activations throughout the venue. Highlights included:
A red carpet featuring a giant pink elephant.
A scavenger hunt throughout the venue where guests could collect a set of collectible lapel pins as prizes.
A comedy program featuring sets by Gavin Matts, Ayo Edebiri, Lizzy Cooperman, Neil Hamburger, Todd Glass, and Open Mike Eagle.
Karaoke hosted by Jen Yamato of the Los Angeles Times and producer John Bernstein.
A balloon artist that crafted extravagant designs for guests such as a flamingo hat and a giant middle finger.
A “Pop Princess Party Glam Jam” featuring glitter glam, face paint, nail art, and airbrush tattoos.
Alamo Drafthouse LA is a state-of-the-art facility featuring twelve auditoriums, each with 4K laser projectors and one with 35mm film projection. Like the brand’s nearly forty other locations across the country, the downtown Los Angeles theater includes a full bar and kitchen, as well as the unique bar and video store Video Vortex, where Blu-Rays and DVDs will be available for free rental.
The theater is conveniently located at The Bloc, an open-air urban property in the heart of downtown Los Angeles, hosting an array of unique shops, premier retailers, restaurants and entertainment.
At the Plaza level of The Bloc, the Blue, Red, Purple, and Expo lines converge – making it easy to reach from Hollywood, North Hollywood, Mid-Wilshire, Santa Monica, South LA, and Long Beach. Easy-access validated parking is available on-site in the The Bloc’s garage, and bike parking is readily available inside the theater.