Los Angeles, Calif. – Distinctive Assets, the LA-based entertainment marketing company credited with beginning the promotional craze of celebrity swag 16 years ago, will once again produce the official talent gift bags and backstage gift lounge for the 58th Annual GRAMMY Awards®. The legendary show’s presenters and performers (including Adele, Justin Bieber, Pitbull, Sam Hunt, Carrie Underwood, The Weeknd, Lionel Richie, Little Big Town and 5-time host LL COOL J) will be treated to fabulous thank you gifts in acknowledgment of their participation.
“It is a true honor to be even a very small part of Music’s Biggest Night®,” says Distinctive Assets’ founder Lash Fary. The GRAMMY® Gift Lounge has become one of the most lauded gift events in the world, which seems fitting based on the incomparable stature of the show itself.”
The GRAMMY Gift Lounge will be open to presenters and performers during three full days of rehearsals at STAPLES Center. This year’s gift lounge is presented by TOOLS BY GINA and will feature pure infrared professional blow dryers and flat irons from hair expert Gina Rivera. Other Lounge offerings will include Phillip Ashley Chocolates’
Chef PHILLIP ASHLEY uses vintage aged, luxury ingredients to craft the flavors for this 6 piece designer chocolate gift box called the Luxe Collection. Flavors include Saffron, Aged Balsamic Vinegar and Japanese Suntory Whiskey.
Additionally, all guests attending the official GRAMMY Celebration will take home one of the world’s most expensive confections (a 23k Gold salted caramel pecan praline valued at $79) from Phillip Ashley Chocolates.
Luxe Collection, chic Belldini apparel, the ultimate fitness package from Fit Club TV: Live in Fitness retreat + Fit Culture Threads designer workout apparel + Fit Culture Fuel health & performance supplements, Flos Floris snap back hats, the hottest designer sunglasses from Marchon, custom cocktails & mixology from The Natural Mixologist, NOON VR headsets, SCUF Gaming Infinity 1 professional customized controllers and accessories, SIS bySimone I. Smith jewelry + FOCUS for Men bracelets bySimone I. Smith, Trespass performance clothing and truthTreats for pets along with truth x Vans by Kevin Lyons one-of-a-kind sneakers that encourage everyone to use their voices and creativity to end smoking for good.
truth x Vans by Kevin Lyons: truth’s “Finish It” campaign empowers smokers and nonsmokers alike to join together and use their creativity to be the generation that ends tobacco use. We believe in the power of art—and fashion—to spark conversation and drive change. That’s why truth has teamed up with Vans and Kevin Lyons to create a one-of-a-kind sneaker that encourages everyone to use their voices and creativity to end smoking for good. ($60)
truth Treats: There is a misconception that smoking only harms people. The truth is, cats and dogs of owners who smoke are twice as likely to get cancer. That’s why truth has teamed up with gourmet, organic pet treat maker, Bubba Rose Biscuit Co., to create a treat that reminds us about how this issue impacts– human and furry alike. By putting an end to tobacco, we’re also saving our best friends. ($9.99)
Distinctive Assets is once again joined by seasoned event producer Pam Morrison who will oversee all elements of Lounge design, set up and décor; décor to be provided courtesy of Koi Interiors, a design firmwhich transforms space into art.
Koi Interiors is an interior decorating firm with meticulously elected professionals who share a passion for design. Koi Interiors’ Design Philosophy: Space is an art form. It is defined by the architecture that contains it and the fixtures & furnishings with which we fill it.
The Natural Mixologist crafts custom cocktails for your event that are organic, gluten free and vegan. Cocktails that are classically inspired and naturally recrafted. Talent to receive custom in-Lounge cocktails plus a gift certificate for Mixology Services at an event of their choosing.
Jim Elliot at the Natural Mixologist was creating hand crafted cocktails at the event which really gave it the VIP atmosphere. Jim gifted the Experience Magazine a bottle of Sparkling Sharaz.