(EXPERIENCE MAGAZINE) — LOS ANGELES, CA — (NOV 20, 2019) — The Shelby Los Angeles was extra-packed for a Tuesday evening this week, as media and influencers alike gathered to celebrate the launch of Alister for Men, a chic, trendy new men’s grooming line founded by Hollywood socialite and ‘Instagram King’ Dan Bilzerian in partnership with Twila True Creations.
Attendees were given the unique opportunity to check out all the products and enjoy an eclectic dinner menu which included specialty tequila cocktails, charcuterie boards, oysters on the half shell, seasonal corn, artisanal salads, and mouthwatering steak tenderloin provided by The Shelby. Guests were also able to depart with complimentary Alister products for sampling, as well as high-quality menswear provided by Related Garments upon the culmination of the evening.
Shopping for men during the holiday season can be a difficult task. While many women tend to plan ahead, browse products online, create wish lists, and get a head start on their shopping, consumers of the male gender are much more likely to procrastinate with their shopping and have difficulty answering when asked what they want.
As a result, men often get stuck with ties, socks, razors, body sprays, and other gifts that emphasize practicality over something more fanciful in nature. Luckily, a new brand has hit the market that manages to provide the best of both worlds.
Despite having only just arrived to the world of men’s grooming, infant brand Alister for Men, launched by Hollywood “A-Lister” and Dan Bilzerian, is already making major waves with its unique formulas and sleek product design.
Created with the vision of helping men look, smell and feel their absolute best, Alister stands apart from brands like Axe, Calvin Klein, and others with the revolutionary infusion of “Pheroboost,” a specially formulated, scientific blend boasting the abilities to “adjust to the body’s natural chemistry,” “enhance production of natural pheromones,” “increase confidence” and “boost physical attraction.”
Despite the “scientific” vibe of pheromone-infused plant-based solutions, Alister products are completely vegan and cruelty-, sulfate-, and paraben-free, with the stated objective of helping get users “back to nature.” With this harmonious balance of scientific formula-blending and all-natural ingredient-sourcing, Alister products make perfect holiday treats for the man in your life who enjoys looking, feeling and smelling his absolute best.
The Alister for Men products have a nice fresh smell. The Experience Magazine got a chance to ask Instagram King, Dan Bilzerian a few qustions about Alister for Men;
Q: What does ‘active and adventurous’ mean to you?
Dan: It means living every day to its fullest and enjoying everything that life has to offer. No matter where I am in the world I make it a priority to stay active – either I’m working out in the gym or I’m wakeboarding, hiking, anything. Every day is a new adventure.
Q: You’re someone who is seen as synonymous with “cool.” When you promote ‘Art of Confidence’ as your brand’s tagline, what exactly does that mean to you? Is this something that guys usually lack in your estimation, or could do with a spiffy upgrade in?
Dan: Stop apologizing about everything. Don’t try and fit into a politically correct box. These days people are scared all the time. Just do your own thing.
Q: What’s the best part about being Dan Bilzerian?
Dan: I’m constantly surrounded by the most beautiful women and successful people. I can travel all over the world and enjoy the best of everything.
Q: We sense a strong nature-loving vibe in Alister’s products. What was the inspiration behind that?
Dan: I couldn’t find products I really liked. When I had the opportunity to develop a line of products that work, with clean ingredients, I realized I also want to help someone build their confidence with the help of pheromone boosters.
Q: On a personal note, what kind of grooming regime do you use when travelling?
Dan: I use the everyday essentials: Body Wash, Deodorant, and Cologne.
Q: In your opinion, what’s the biggest mistake men make when it comes to grooming?
Dan: Men should be conscience of what they put on their bodies. Products with clean ingredients help you feel confident in your own skin.
Q: Being a style and grooming icon, what are your thoughts on the battle of ‘clean-shaven vs bearded?’
Dan: Just do your own thing.
Q: Any final message for your fans?
Dan: Use Alister. It will help you.
As you can see, Dan Bilzerian has a real pasion for Alister for Men. Buy Alsiter for Men products for your favorite guy this holiday season.
